I Be Music | Music Plugging

Africa’s #1 Playlisting Company

The songs you sing along to. The content you share online. The hits you stream and the shows you watch on TV. I Be Music is Africa's #1 Playlisting Company. The team - based in Johannesburg, Cape Town and Durban - consistently secures excellent results for clients.

The way you consume content has changed. It’s time you promote it differently too

Welcome to I Be Music.

ABOUT US

SHOWCASE

Our team specialises in music marketing, plugging and PR to radio, streaming, online and TV with a client base including the world’s biggest stars. We’re the only plugging company in South Africa headed up by a former commercial radio executive, maximising on his deep experience in playlist creation and listener habits.

Abdullah Ibrahim

Benson Boone

Will Linley

Blue Aiva

Cardi B

Cardi B x Megan Thee Stallion

Don Toliver

Dua Lipa

Jaz Karis

JoeBoy

Kehlani

Kool & The Gang

Major League DJz

Malumz On Decks

Matthew Mole x Neon Dreams

Megan Thee Stallion

Ms Cosmo

Odeal

Priddy Ugly

Saweetie

Teddy Swims

The Beaches

TitoM and Yuppe

Nicki Minaj x Ice Spice

Big Zulu x Sjava

Blaq Jerzee

Spoegwolf

Lizzo

Ed Sheeran x 2-Step

Craig David

Lil Uzi Vert x Nicki Minaj

Hugh Masekela

Janelle Monae

Benjamin Jeptha

Crayon

Espacio Dios

Jelly Roll

Jesse Clegg

Jujulipps

Kali

VIEW ALL

Testimonials

“The team at Ian Bredenkamp Media were a pleasure to deal with. My single with Aloe Blacc went to #1 on Metro fm’s chart show and I’d highly recommend this agency.”

DJ Ganyani - iconic South African DJ & Producer

“Over the last 10 years I have had the privilege of working with Ian Bredenkamp on multiple single and album launches. Ian's breadth of industry knowledge and clout, coupled with his professionalism and passion is unsurpassed in the industry. He really is top of the top.”

Elvis Blue - multi-SAMA winner, performer of 8 x Top10 hits

“Loved working with Ian. Passionate and energetic.”

Freshlyground co-founder, drummer, Peter Cohen - Winners of an MTV VMA award and multiple Top10 hits.

One of the key pieces of the puzzle when venturing out as an independent artist is the PR aspect. I had the best team I could have ever asked for, for my debut solo single. I cannot imagine working with any other professional, patient, thorough and knowledgeable team better than the Ian Bredenkamp media team. They are the best.

Sam Ndlovu - member of iconic vocal group STIMELA

“Over the past 5 years, we have not only recommended Ian and his team to a plethora of quality Artists, Bands and Acts, but we have also enjoyed working together on a number of great releases, which have received nothing but total dedication, commitment and a real passion, which contributed hugely to the success of the record. I can safely say that we have collectively had at least ten Top 5 records together, for which Ian and his team were an integral and critical part of that success.”

John Fishlock - Active Music Publishing

Ian’s positivity, joy and enthusiasm, partnered with his sheer passion for excellence, has truly created an exceptional support base, not only for artists, but also for young minds, who are looking to learn, develop and grow in an ever changing and evolving industry. It has been a pleasure to work with the team!

Tarryn Lamb - Multi-award winning singer, songwriter