About I BE MUSIC
The songs you sing along to. The content you share online. The hits you stream and the shows you watch on TV. I Be Music is Africa's #1 Playlisting Company. The team - based in Johannesburg, Cape Town and Durban - consistently secures excellent results for clients.
The way you consume content has changed. It’s time you promote it differently too
MEET THE TEAM
Ian Bredenkamp
The reason company founder Ian Bredenkamp wakes up every day is to have people hear + enjoy great songs. He started this music plugging and promo business after an exciting corporate career in commercial radio management. His successes there included co-producing On-Air with Ryan Seacrest and project-managing the 1st Facebook-based promotion on SA radio. Ian has completed the Seth Godin - Akimbo - Bootsrapper's workshop and the Ogilvy Digital Marketing Academy course.
Mellissa Ngcobo
Publicist
Mellissa cut her teeth in radio, producing the chart show at 947 in Johannesburg. She holds a National Diploma in Media Practices, with majors in Public Relations and Radio Broadcasting. Her love for music sometimes causes her to sing aloud before during a meeting. We apologise in advance.
ASHLEY LOBO
Publicist
Ashley Lobo is a Publicist and a core part of the plugging and promo team. She runs all social media for the agency Don't be surprised if she emails you on a Sunday, or at 3am, or until she gets a reply